Are there any competitors in this space, or is this a new concept?
Are there any competitors in this space, or is this a new concept?
I hope they offer larger boxes or rather, standard pallets. After all, the boxes will be storage in typical bins in a warehouse. Industrial warehouses rent out indoor pallet-sized bins (4ft x 4ft x 5ft = 80cu ft.) for about $12/mo. If they charge a customer $25/mo for 12cu ft and stack even 5 customers in one pallet (60 cu ft), they make $25*5 - $12 = $113 => 90%+ gross margin. This is just monthly storage. Of course the warehouse charges handling fees but they would certainly offer price breaks when 1000+ bins are rented out.
This can be a very profitable venture if the marketing and customer service is done right and their small apartment dwelling customers wouldn't have to rent a car or ask friends for a ride just to storage the christmas decorations each year. All in all, just what a real-world startup is supposed to be.
The Pod moving/storage unit was basically in units of half-size shipping containers. They would deliver on a date, you'd move your stuff in, and schedule a pickup. Keep the unit in their facilities as long as you care to pay the rent, then kickoff the "download" process whenever you were ready.
Put it this way: as long as you let me look inside first to make sure you aren't storing anything that will get me arrested or burn my house down, you're welcome to store four 18" cubes in my garage for $25/month.
I agree, it doesn't sound like a good deal, although I don't have experience living in NYC.
For comparison, this wine storage place charges $3.35 per carton, about the same as a 18" cube, and $10 per delivery. http://www.vinfolio.com/services-storage-overview.jsp
I like the idea a lot, in principle, but the rates amount to robbery. Hopefully some other competitors will disrupt this particular "disruptor" by offering the same service at a more reasonable price.