Exactly that. I mean, PandoDaily is funded by the same kind of investors so they have a huge incentive to not rock the boat. TechCrunch does little other than copy and paste press releases. Take the TC article[1] - it's one and only mention is this:

"This model has seen some controversy around how transparent charging is, but JustFab has stuck to its guns in this area."

OK, no need to investigate then! Bravo journalism.

[1] http://techcrunch.com/2013/09/26/justfab-has-raised-another-...