Are you American?
In many parts of the world, "bacon" is almost entirely fat, sold at room temperature, and kind of gross. I've met a lot of non-Americans that were totally grossed out by bacon in their home country (with good reason), until they ate properly fried bacon, with good meat content, in the US. Every single one became an instant convert. :)
However, there are certainly plenty of people who think it's too heavy for breakfast, at least most days.