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This is one of those ideas that, in retrospect, seems incredibly good and shockingly obvious.

Seems like the challenge is at least 50% UI, and building a product that helps surface visitor intent really easily.

This is definitely true. We frequently talk about the real challenge in all of this being exposing the power that is under the hood while still keeping people productive and not letting them shoot themselves in the foot (while changing results).

Congrats Quin, glad to see you guys rocking along! This is an example of a solid team building a great product and iterating well over and over again

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