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This is a pretty cool idea and I applaud the rapid execution.

That being said, you could have tested this idea out without building any tech at all by using your own phone number for texts and manually printing and shipping photos.

Then if the idea took off and you could no longer manually keep up with the orders you'd know you have a winner.

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That would have actually been his MVP. But seeing as he could develop the tech so fast, he did have the option to develop the technology first itself. And he did get a lot of text messages in the first 24 hours itself!

But, for someone who wouldn't be able to get the tech out so quickly, an MVP(here, text messages to your phone and manual printing) is the ideal thing. Even he could have benefitted because the product would be out in like a day itself and he could see if it was popular enough to work on it further.

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