1. It's a violation of "Kickstarter cannot be used to fund e-commerce, business, and social networking websites or apps."
2. This is a website, right? Then why: "Travel to the eleven biggest bike cities in the United States to meet with shop owners and give them the ability to register bikes for free (the cities: NYC, San Francisco, Portland, Seattle, Philadelphia, Madison, Tucson, Austin, Denver, D.C., and Minneapolis)."
(Awesome, let's use Kickstarter to pay for me/us to take a trip through the US "to meet with bike shop owners and give them a chance to use the website"...)
3. "Offer region specific recommendations for reporting bike theft to the police." - so an extended goal of this site is to "recommend how to report to the police, customized for regions"?!?
4. Some stickers.
5. Oh, and you have to pay to register with the Index.
And they seriously want $50K for this? Sorry for the cynicism... but this is a website, some stickers, and a tour of the US for the founders.