They never deliver from experience. They always bill though.
Security doesn't exist without the business and the business doesn't exist without security, but the business tends to trump security for the sake of features and convenience. It's a very delicate see-saw, and all you can really do is trying to run back and forth from side to side hoping that the other end doesn't hit the ground before you can get over there again.
Attitudes like yours don't help a damn thing.
The only people who deliver little value are the paid up consultants. When a full penetration and code review misses 4 purposely placed obvious vulnerabilities (by myself) they get told to fuck off. Application firewalls which are circumvented trivially. QoS solutions that don't work.
So far, four well known, well respected companies offering certification and testing have missed the holes and have been fired.
That's the problem: no delivery.
My attitude might be wrong in your eyes but I refuse to employ box tickers which is what the entire white hat side of the industry is about. Canned report, where's my cheque?
No seesaw other than a bent twisted one that sucks up cash in exchange for a half arsed job.
I may not be too versed in CloudFlare, but I didn't think they would be able to protect a service like SSH.
It also depends on the ingenuity of the DDoS attack, none of which are known to the public so you can't really say anything sensible about it.
If the anti-DDoS mitigating tools they are using aren't working nor is using other services like Prolexic that's usually hint enough that this isn't particularly common or easily filtered out.
You can gripe on all the companies and tools if you will but a good DDoS is quite a bit more complex than 'just filter away the bad crap'.
See #4 of the 12 timeless networking truths:
(4) Some things in life can never be fully appreciated nor
understood unless experienced firsthand. Some things in
networking can never be fully understood by someone who neither
builds commercial networking equipment nor runs an operational
network.
-- http://highscalability.com/blog/2013/10/2/rfc-1925-the-twelv...