That is PR jiu-jitsu. Make everyone feel good, make yourself look good and don't even use the word "sorry". Of course, it helps that you were "in the right" to begin with, but deftly handled, nevertheless...
Neither of those call for saying, "I'm sorry" or "I apologize" and saying either seems to detract a bit. I could be wrong? It's interesting to think about.
He also wrote thank you notes.
Very old school. My grandmother would be proud.
T-shirt-gaters need to lighten the heck up.
> it helps that you were "in the right" to begin with