If the Amazon system has advantages to the individual French citizens, why should the French government dictate how they may spend their money?
For example in France, Carrefour ( the french walmart ) used dumping for a few decades, destroying any competition, then slowly increased its prices. Logically, competition should emerge but Carrefour is so entrenched into the infrastructure of the market that a competitor cannot really survive. This is a simplification (the french market is more an oligopoly than a monopoly) but the overall scheme is true.
Amazon may or may not have one of these effects. I don't (yet) know or more precisely I don't have enough info to have an opinion.