Startups should be evil

This should be renamed; the punch of the article is not that startups should be evil, but that "Don't Be Evil" is too simplistic.

Which, by the way, is kind of too bad. Everyone's so idealistic nowadays; I'd love to read a blog post to the effect that "the masses are stupid and incapable of making their own decisions, and we aim to save them from themselves, whether they like it or not."