I really like the concept for your company, and I wish you the best.

That said, I have to admit I read your explanation of the name of your company three times before I understood that you are changing the L in URL into an X. In my head, I guess I had latched onto the URX as something like "You Are X", and then that opens up all the possibilities to what I can be, where I am, etc. That may happen to a lot of people.

Is it possible that, by skipping demo day, you also skipped the communications training that allows you to transmit your idea in two minutes? Since you are going to be asked to explain your name dozens if not hundreds of times in the future, maybe you could iterate on the three paragraphs above until you can get the URL->URX connection into an ordinary persons head.