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I've used an AdBlock alike proxy on an OpenWRT a few years ago which stopped a lot of ads in apps and XBox360, it worked surprisingly well until a power surge killed the box and I've never investigated hacking my new router.

Perhaps there's a market for such a plug-and-play product?

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Whoa interesting! I've heard of people playing OpenWRT pranks like Upsidedown-ternet [1], but it's cool to see more practical use cases of router-level filtering.

Did you hand-roll the ad proxy or find something open-sourced? I'm definitely a believer that if you don't want ads, the resources should be widely available to avoid them.

[1] http://ex-parrot.com/~pete/upside-down-ternet.html

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