Gladwell does what many successful authors in this genre do: he tells us what we already intuitively know in a palatable way that makes the concepts feel new. It makes people feel justified in their belief that they can overcome seemingly daunting challenges when they see it in print by a noted author. His books may not reveal groundbreaking results of scientific studies, but they justify the views of the kinds of people that read his books, and that will tend to make them successful regardless of the scientific accuracy of any examples mentioned in his books.