The Guys Who Trade Your Blood For Profit

Article is over a year old... At one point it mentions that the company isn't profitable but expects to be by mid-2013. I wonder how the company is doing now?

Edit: Looked up their website, found them at http://generalblood.com. Looks like they are now working with Delta to deliver their blood, and Delta had an internal news article about General Blood: http://www.generalblood.com/img/0912_5min_28.pdf

Worst Title Ever. Should have been something like "Guys who are trying to make the blood distribution more cost efficient"