On the one hand, I love the initiative you're taking here and the drive you have. Reading the article, my immediate thought was "that's terrible"--whereas yours was "What can I personally do about this right now?"
On the other hand, I remain unconvinced that directing resources simply to the people and charities that come my way through the media is the best way to distribute these resources. Yes, Meem will greatly benefit from this money. But is it good that Meem gets it simply because she happened to be written up in the paper? What about those who are never written up--and does that simply incentivize people in need to seek publicity rather than promote more sustainable macro-level solutions?
I don't have a real answer here, it's just that actions like these make me feel strongly ambivalent, if you'll forgive my oxymoron.