Linux needs to be sold in department stores like Walmart and Best Buy to explode. I think this guy seriously underestimates how disconnected everyday people are with tech. Everyday people don't understand the point of installing Linux when they have Windows. However when shipped on devices out of the box people don't need to question the purpose. (Take android's success as the key example of this.) Even Linus addresses this as the key problem with Linux's market share (or lack therefore of).