5 kg is light for a battery/motor module, but it still adds about 50% to the weight of a decent bike. The added thickness also means it's probably not practical to put a multi-gear cassette on it. End result, this will cripple most bikes once the battery runs out. More weight and poor gear ratios = hell for the cyclist. However, most smart-bikes are crippled anyways once they run out of juice.
The great thing is that you can use the same bike for commuting that you use for your sweatier, long-haul weekend trips. All you have to do is swap the original dumb-wheel back in. If you buy a dumb-bike and a smart-wheel you almost get two bikes for the price of one.
Tip for the makers: Stress the ease of hot-swapping that wheel in even more than you are now. This is a major selling point.
P.S. I don't see a quick-release clamp on this sucker in your pictures or video. This is a no-brainier and absolutely needs to be on there.