> But mostly we funnel our expertise into better advertising solutions.
That's the thing that pays most. For some reason our society rewards advertising platforms. Everything from popular films and music, to every successful medium ever, was founded as or taken over as an advertising platform.
Maybe we as a society simply value advertising above all?
Personally I try to only work with companies whose business model is providing values to users directly, but I can't argue with the fact that I am far more willing to give my money to advertisers (so I can make a profit), than I am to services that help me make the products I advertise.
Why is that? I don't know. But I think the feedback loop from "put money in, get money out" is much quicker with advertising platforms than it is with services I use during creation.