yup. But the fact they're using bitcoin shows a clever way for ransomware to collect payment with virtually zero-risk; since it's not possible(that I know of) to really trace exactly who, in real life, got those bitcoins. Which means, ransomware might make a strong comeback since the risk is now basically zero, this program isn't that difficult to write and there's real money to be made. Even if you only charged 50 USD, this idea would make hundreds, if not thousands, a month. Change the binary every once in awhile so its signature doesn't match popular anti-virus databases and you got free money coming in for... well ...forever[1]
1. Educating users to stop running random programs in zip files attached to emails, is apparently impossible. Maybe email-clients should scan the contents of any zipfile it receives and if it finds any kind of executable, put up all kinds of warning dialogs saying "You really don't want to run this. There's no reason to get a program in zipped email attachment nowadays. Please go consult your IT-admin or somebody who knows about computers for a 2nd-opinion"