Indeed. The Everything Is A Remix series has been great for showing this. The 3rd part actually covers Apple and their "inventions", too, but all are very interesting, and even enlightening:
Tangential to your main point, but that analogy is pretty bad because that's actually nothing like moral relativism, as moral relativism doesn't hold that "everything is on a spectrum". The divide between moral relativism and absolutism isn't between morality being continuous valued and binary valued, but between it being subjective and objective. Anything about morality falling on a spectrum or not is orthogonal to relativism.