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I bow to your awesomeness. The overall improvement between designs was 12% overall. The article is one post in a series where the overall conversion goes from 10.3% to 14%.

You guys continue to impress. That's a pretty big jump for a small amount of work.

Did you check to see if the conversion to paid fluctuated? I would be incredibly surprised if it did more than 0.5% from the start of the trial to the end.

Also depending on the sample size "big" is subjective - because they take paying customers they result could be anywhere from $900-5000 more each month.

Once there was this project which increased Google's ad revenues by 1.5%....