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> The experiment drove enough interest that Rhinehart decided to do a pivot, and change his YC-backed startup from working on wireless networking to making Soylent full-time.

That's really stretching what pivoting is, no?

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Yeah, that caught my eye too. I think the start-up world needs a better word for "we're completely abandoning our entire product direction and moving into a new industry" than "pivot". I'd suggest "reboot" but even that's a stretch.

"pivot" as commonly used now is code for "we did not pull an @ev (i.e. undo existing investment on change of direction such as odeo->twitter) and chose to continue using the $incubator brand licensing arrangement"

Mother of all Pivots. It's a MOOP!

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