>Soylent is perfectly balanced and optimized for your body and lifestyle, meaning it automatically puts you at an optimal weight, makes you feel full, and improves your focus and cognition.
Not just easy and healthy. No. Perfectly optimized... Automatically puts you at an optimal weight They've toned down the language since saying this, but I think anyone has good reason to be upset over such claims.
Tim Ferriss gave a platform to Soylent on his blog recently, which is one of the best things you can have happen for your product: http://www.forbes.com/sites/michaelellsberg/2012/01/11/the-t... Rhinehart wasn't very grateful, simply because Ferriss showed some healthy skepticism. Here's the whole event:
http://www.fourhourworkweek.com/blog/2013/08/20/soylent/
http://robrhinehart.com/?p=874
http://www.flickr.com/photos/timferriss/9684046788/
One of the last things Ferriss says? I don't want you to fail and explicitly stated otherwise in my piece... That mimics the same attitude a lot of us here have.
Being skeptical of bogus claims isn't the same thing as dismissing something. Or calling it a toy. That accusation is a dismissal of reasonable skepticism.