Have they just stopped using the A7X style name? Have they just x2 the GPU frequency? (seems implausible, but it's Rogue, which is apparently extremely efficient, and maybe could handle x2 frequency?).
edited above for clarity
BTW: The anandtech iPhone 5S review (http://www.anandtech.com/show/7335/the-iphone-5s-review/7) noted that the A7's rogue G6430 is more powerful than was utilized in the iPhone 5S:
At 200MHz that would give the A7 twice the peak theoretical performance of the GPU
in the iPhone 5. And from what I’ve heard, the G6430 is clocked much higher than
that.
If 200MHz is correct, I bet the iPad 5 just doubled the GPU frequency to 400MHz.