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Despite some of the obvious problems, the matter of "taste" provides the biggest challenge / opportunity. By "taste", I mean something similar to what plagues wines especially, but also beers and single malt scotches -- maybe better described as snobbery.

How does one either surf (or conquer) the matter of "taste" in weed? What happens when -- by analogy -- someone makes the weed version of "Sideways" and you're the guy holding the weed version of merlot?

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That's mostly an issue of marketing, and not too difficult if you're familiar with the illegal, legal and medical markets that currently exist.

For example my fantasy business plan for Washington, the easiest way to get started, would have been to establish a "Dutch coffeeshop" brand, with Cannabis Cup winners and other famous strains. It's easy to go out and buy the genetics which already have an established reputation.

Just make some types more expensive. Here's a study that was showing "You get what you pay for" essentially saying that when you pay more for a wine, you get more pleasure (than if you bought that same wine for cheaper).

http://news.cnet.com/8301-13580_3-9849949-39.html

yeah weed isn't like that

if you can produce good shit, there will be a market for it

but the real startup opportunities (for now) are not in mass production

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