This just strengthens my view that the open web is the future, although a lot of people will tell you the exact opposite.
Whether the wider industry would follow the same pattern is a different question. I doubt anything like as many people here develop embedded software, but I bet most of them have a washing machine, microwave oven, digital watch, car...
Embedded has never been very capitalized precisely because nobody cares what the software on their microwave is doing, as long as it isn't burning their food or starting fires.
There is a push right now to get some more openness into embedded devices: Nest thermostats, smart watches, and the like, but each of these must compete with dumb devices that can be made cheaply and just work.
Embedded is (to a first approximation) a red herring.