Do profits matter? The curious case of Amazon.com

recently announced that it is raising the minimum purchase amount from $25 to $35 to qualify for free shipping. Though no reason was given, the consensus seems to be that it’s a way to push customers toward the Amazon Prime subscription in addition to the more obvious reasons being to get customers to spend more and to offset the incredible amount of shipping costs Amazon pays for. Read more at http://venturebeat.com/2013/10/24/do-profits-matter-the-curious-case-of-amazon-com/#YHuxO3At6FrqRYYx.99