Not to upset any fans, but how did The Beatles shift the culture? I have the impression that culture was shifting by itself and The Beatles only lucked into being at right place at the right time.
Let me be clear - I'm not saying they invented or caused the shift. (Which I suppose I said before.) I'm saying they were incredibly influential to pop culture, to a massive degree. (This isn't fanboy talk, so I won't be upset on this thread whatsoever.)