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Where is the value-add to convince me or my QA team that this is worth $ compared to the current practice of using browser extensions (like Awesome Screenshot for Chrome) to take screengrabs and annotate them? Yes, our method is lacking the interface to bug trackers, but we don't use any of those bug trackers anyway, so no loss.

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Your QA doesn't have to install an extension. Imagine cross-browser or cross-device testing (desktop, mobile, even IE!) or imagine the feedback comes from your (development) customers. Usually, you'll get unstructured emails with near-zero screenshots / meta information.

I hadn't considered non-desktop testing -- thanks for the idea. :)

Another use case of our customers: in-app bugtracking - they work day by day in the web app and can submit bug reports or feature ideas while they are working. Because of that, many papercuts can be fixed which would not have been reported normally.

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