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Unless you're making 100% of your money from CPM ads, you should look into whether that 4% of your users really equates to 4% of your revenue.

At the company I work for, IE users actually bring in higher than average revenue.

But the important question is which version of IE those people the are using. From my experience they are using at least IE8+.

I have to say the same :-(

Many of the large insurance companies still hit my corporate site with IE6.