Agree with most of what he says, but the author doesn't take into consideration price point. While I may not pay $1 per Time article when there are free alternatives floating around the net, I would definitely fork over a few cents for an article I know that is (or at least has a greater chance of being) well researched, written and edited. This is contingent on a good universal micro payment system, which may or may not arrive.
Agreed. The subscription model is a weak hack around the historical lack of a good micropayments system.