Read the comments there. Now come back. This is why you don't ask engineers for business advice. I can't tell you how many times I've come up with an idea I think is great, go to work, and talk to my buddies in firmware. The first thing almost all the time out of their mouth is basically "why don't use solution x, in addition to y, which will basically give you the same thing" where x and y are great technologies, but kind of hack to accomplish what you're doing. It kind of always kills my energy.

Giving advice is cheap, and deceptively easy to make sound wise. I've found when you want to bounce an idea, you need someone smart, who will tell you what you're missing... but also be open to new ideas. A lot of people lean on either side of that line. Engineers for some reason tend to lean on the pessimistic side.