You misunderstood. I am NOT saying that content does not matter. I am NOT saying to game the system just for hits. Geesh. I love writing, and I write the best content I can.

I am saying that marketing is and has always been 90% and content 10%. That's true for blogging, for programming, for anything where you're trying to have an impact on people.

And it's not you, but I'm really tired of all the hand-waving and magic Google talk. I'm sure they have special powers that lets them see at night too, but they don't have the power to change reality. If you measure something and reward people based on it, people will game the system to increase the measure. No matter how complicated your magic system is.