Exactly what I was going to say. When that A New Microsoft came out, I was blown away and wondered what would happen to the person who produced it. Now he's on the Xbox design team, Awesome. I'll be buying a PS4 this time around though, I hate to use TCO as an example, but it really does matter - If you owned a 360 from day one and you subbed to xbox live, well in Australia that's $90 per year for the last 8 years, that's the cost of a whole second console. Hey how did I turn this into a PS4 vs Xbox One comment.