It's sadly part of a growing faddishness with "Western" technology and developments. I find it quite sad because the local solutions are often quite elegant.
In Korea for example, they have clever traditional windows that open like normal windows, but also draw up completely and hang from the ceiling, turning your house or other structure into a pavilion. Large roofs provide lots of shade.
In the winter, you literally light a fire under the floor of the building and radiant heat warms the entire structure.
Some of these things carried over into the modern age, but many sadly did not. They're remarkably comfortable and energy efficient dwellings.
http://www.youtube.com/watch?v=kJ21SchGpsQ