iPad from T-Mobile with free monthly 200MB data for life
newsroom.t-mobile.com
newsroom.t-mobile.com
So, we are talking about, on average, 7.2 GBytes of wireless data, 14 Gigabytes on the outside - spread over a number of years, and, at 200 MBytes/month, very low impact to their LTE networks.
Of course, nowadays, 200 MBytes lasts the average LTE user about 3-4 days, even if they are trying to be conservative.
I'm guessing there will be a lot of upselling ot bigger data packages.
What is cool about this, though - no contract, and you don't even have to be a TMobile customer.
Plus you can pull this out of your advertising budget, and the marginal cost of the infrastructure use is pretty much zero, at least until T-Mobile's subscriber numbers go up rather substantially.
I'm not generally that mobile with my iPad, but even if I were, I'd have a hard time imagining less than 99% usage on WiFi vs. Cellular.
Of course, YMMV, but it seems like they're basically giving away 'emergency data' as a sales pitch, and yes, likely for the opportunity to upsell a real plan.
My phone has 200MB data and I can barely use up every month even though I read HN like at least 2-3 times a week. And it's easier if I can use data plan on the go when wifi is not a option.
edit and I think it would be interesting to see study on how much mobile version benefits users over regular desktop version of an web app.
Meanwhile mine has 2GB and I generally use 80~90% of it.
I know people who have an expensive unlimited data plan (usually because they got the iDevice for nothing if they signed up for it, not bothering to work out that they could buy the device for 9-months of what the 24 month contract costs) and probably only use a couple of hundred Mb of it because they are on home or public wireless most of the time. They are the sort of people I see benefiting from this unless the price is significantly higher than the standard Apple price for the same device.
I'm on a plan that gives me 1.5Gb. Despite being a fairly heavy user a lot of my use is also over WiFi. Many months I use no more than 0.5Gb, but when I'm out and about more I sometimes get close to the full 1.5.
Conversely I know someone who blows through several Gb every month without fail. To be honest I'm not entirely sure how given his lifestyle (from a technology PoV at least) isn't particularly different to mine, but it shows that one size certainly does not fit all.
Might just be that he doesn't use much wifi for some reason. Because of my pretty high data cap, I've never bothered to setup a wifi AP in my flat, my computers are all wired so the AP would mostly be useful for the phone, which can generally use 3G/LTE.
So I'm expecting to use the iPad's free 200 MB when I want to do something quickly on the iPad, but use WiFi or tethering for extended browsing.
I have 9 days left in my billing period and my Verizon iPad mini and it reports cellular data usage of 422 MB, with 98 MB being System Services. The mini is on WiFi 95% of the time, except when I'm walking to/from school (and I don't carry it every day) carrying it or the WiFi networks I connect to are acting up.
Speed: I'm in Manhattan and I got 5.35 Mbps on T-Mobile LTE, compared to 5-8 Mbps on my AT&T iPhone 5s and 11-21 Mbps on my Verizon iPad mini.
Price: The rates mentioned in the press release apply only to voice customers. If the iPad is your only T-Mobile device, then you're looking at:
One time passes:
500 MB for 1 day - $10
1 GB for 1 week - $15
2.5 GB for 30 days - $30
Recurring (30 day plans):
700 MB - $20
2.7 GB - $30
4.7 GB - $40Edit: I know it's impolite to complain about downvotes, but I'm genuinely curious. This comment is currently at 0 points, even though I just stated something completely factual without any loaded language whatsoever. What's the deal?
I didn't mean my comment to be a knock against Apple, as it was clearly my fault (first time with a severely limited data cap), but just to illustrate how easy it is to accidentally use up the small amount of free data T-Mobile gives you.
Obviously, the best solution is to magically eliminate the limitations of radio spectrum and give everybody unlimited data.... Until then, I think stories like yours will continue to be common.
My tablet barely uses any data (with syncing enabled) in the background on cellular data. This despite having background syncing turned on and quite a few apps that use it. I take it with me most places and do casual browsing on the cellular connection (public transit and airports mostly), and the most I've used was 150MB/month. It just waits to do anything bandwidth intensive until it's back on wifi.
I'm really surprised Apple hasn't done this yet. I guess that's the reason why carriers complain iDevices use so much data.
So does iOS.
Per recent news, for the iPad Air and retina Mini this isn't true. The 200MB free data is no-strings attached.
> For T-Mobile voice customers, 'always-on' iPad plans start at just $10 a month for unlimited data including 500 MB of 4G LTE data each month. Customers can add even more 4G LTE data in 2 GB increments for just $10 more per month. For customers who would rather have the flexibility of on-demand data, T-Mobile offers daily and weekly passes. Daily passes include unlimited data with 500 MB of 4G LTE data starting at just $5. The weekly passes include unlimited data with 1 GB of 4G LTE data for $10.
Voice customers get $10 off both recurring plans and daily/weekly plans.
> * If you cancel wireless service, remaining balance on device becomes due. Total for iPad Air 16 GB $630.00
Strictly speaking, it's $629.00 for the iPad Air directly, so in fact this "free monthly 200MB data for life" costs $1
Their phone "contracts" are the same no-bullshit deals. You get $X off the phone initially, after which you pay back the debt at $20/month. If you quit at any time you simply pay the remaining balance.
Compare with AT&T where the early-termination fees are punitive and far in excess of the "loan" they gave you to begin with.
I think that's the batter way to look at it since a) that's the price they've charged with or without the data, and b) I believe you can BYOD and get the same deal without any charges (other than possibly buying a SIM if you don't already have one).
I currently spend $30 a month for 5GB of 4G data. I rarely even go above 1GB. I would kill to have just 1GB of data for only $10 a month.
I was using AT&T prepaid for 250MB/month. At least where I am in the Bay Area, T-Mobile actually had a better signal and speeds that were twice as fast. Good deal all around.
I also had a Sprint PCS phone on an "Unlimited Talk Text & Web" prepaid plan ($45 monthly) which I would tether to my netbook. (against ToU) Sprint cut me off after they noticed that I used 20+ GB data in less than 3 weeks, but it took them awhile to notice that I was tethering.
A few years back Three in the UK did a 'free Skype calls for life' promotion to encourage 3g take-up, of course they have now stopped honouring that promise
- you paid more for the plan than you otherwise would have - went through "early adopter" pains as three rolled out - weaved Skype into your business/personal processes, and now have to pay for it, whereas you may have taken another route if the offer were not available - based financial arrangements around having it available for free - factor in the time for finding/learning something new and converting your contacts to it if you now abandon skype.
-- http://prepaid-phones.t-mobile.com/prepaid-phone/T-Mobile-Na...
news: http://www.androidcentral.com/t-mobile-prepaid-sim-cards-cur...
As a SaaS who's customers sometimes purchase iPads for an entire small business team, I was dismayed to learn this from a Tmob sales rep.
Here's the use case: there are applications where some sensor needs to communicate its readings at a very low bandwidth (say, < 10B per second). It would be great if a $10 SIM would allow me to place this sensor anywhere, and not just within range of WiFi.
Unlimited plans straight up do not exist in Germany (only that soft-cap crap), no matter how much you want to pay and the soft-caps kick in obscenely early if you are not willing to pay a lot of money.
Mobile has stagnated brutally.
For me, this means I can check TFRs/METARs/etc before I fly in Foreflight without dealing with tethering each time. It'll also let me evaluate T-Mobile's coverage.
Since the starter kit on the TM site is $1, I'm gonna go ahead and give it a whirl.
Or about 50,000 emails, or 1,000 websites (gzip compressed), or 50 Google searches every single day, or a hi-res photo of your loved ones every morning you wake up, or the confidence of never getting lost again.
I know you're being sarcastic, but for several years I was on a t-mobile plan with 200MB per month limit on my Nexus S, and I used without worry and only went over the limit once.
> T-Mobile will offer iPad Air starting at an introductory price of $0 down with 24 equal monthly payments of $26.25* for the 16 GB model; iPad mini with Retina display starting at an introductory price of $0 down with 24 equal monthly payments of $22.08* for the 16 GB model; and iPad mini starting at an introductory price of $0 down with 24 equal monthly payments of $17.91* for the 16 GB model (plus taxes & fees). T-Mobile will also offer a program enabling customers to make their new iPad even more affordable by applying the trade-in value of an eligible tablet, even if that old tablet is Wi-Fi only.
certainly little enough that everyone will pay for more internets.
clever marketing strategy. people like free stuff. :)