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Comment by keithwarren | Hacker News Reader

I cannot help but wonder if this is why my startup Pivotal (http://pivotal.ws) got a rejection letter from YC last night.

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Are you aware of Pivotal Labs and Pivotal Tracker? http://pivotallabs.com/

I am, we know long term we will have to change the name and already have something lined up but we figured it best right now to keep the current name. Make a bunch of mistakes and then rebrand.

Publicly admitting a plan to "make a bunch of mistakes" under another giant company's trademarked brand may not be wise.

Hey Keith,

Hope this isn't too harsh, but that landing page needs work. Is there anyway you could turn what's in that video into a compelling landing page? I'm not sure where you're at with testing or usability, but I can't imagine that landing page generating many signups.

That is what 20 minutes on Instapage gets you. Long term this is not our branding (Pivotal is already taken) and we did not want to invest much time in the public site before we are ready to start marketing the system. That site was put up so there was at least some place people can go when put our name on an accelerator application or tell someone we meet what we are working on.

We putting about $500 dollars into AdWords just to see what CAC looked like and the sign up conversion rate was around 2%, certainly meager when we are talking about just asking for a name and email but alas, it served its purpose.

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