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We are looking at 9.95, 19.95 and 35.95 a month based on storage levels and other benefits.

The 'other' benefits is something that sets us apart, with our service you get to choose some photos each month and we will mail 3x5 copies to you (or you can have them sent to someone else like parents or grandparents), monthly merchandising deals like 75% off a photo book or calendar.

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PictureLife manages pricing based on storage. One of the things I liked about Everpix was that it was $5/mo no limits (AFAIK). If you can figure out a no limit pricing that would be great, it doesn't have to be $5/mo.

I am also a Flickr Pro member. I always thought Flickr+Everpix was a great combination. You can always create a set of apps (desktop/mobile) and have users connect with Flickr accounts to store the pictures. I won't mind paying one time $50-100 for a good Flickr uploader that works more like Everpix.

It seems to me that "no limits" scales when you can expect people to average out their usage. But when people just accumulate usage I'd suspect that it becomes harder to sustain. There has to come a known point where a user is costing more than they're paying - and when every active user is bound to reach that point sooner or later, I can't see it could be sustained.

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