Truth is, there aren't as many people like you and me who would pay $20 a month to Everpix. So many people are just not worried about their data until something bad happens to them.
I kept telling every single friend every time I see them post data loss grief status update on Facebook - use Dropbox, use CrashPlan, use iCloud, etc etc. And yet it seems like they either think that their data is not worth $5 a month, or that once accident happens to them it can't happen for the second time.
What the world really needs is an education of how important it is to backup our data.