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Understandable. Are there any non-identifying details you're able to provide that might elucidate what separates your business from those who are unable to achieve such success from posting on HN? Do you think the HN post itself was critical to your success, or would it have been just the same if you'd been featured on Reddit, TechCrunch, Pando, Lifehacker, NYT, etc?

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Sure!

The product is priced highly ($10k minimum) and provides a tremendous amount of value. We only need ~350 customers to get to $5M. (The serviceable market is something like 10M in the US alone, so it's not very niche either).

I think HN gave us a great launching pad, and because we have a lot of friends who read HN, it was easy to push our product announcement to the front page. Wouldn't have been easy to do on Reddit. Techcrunch still won't cover us :) That said, we've been covered by larger outlets than Techcrunch and yeah, they have a similar effect to HN.

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