What if google or bing made a similar deal? Or any large corporation, for that matter? You set up an internet where the majors can buy their way into a monopoly position, not by convincing ISPs to degrade other services, but by convincing them to charge users less to use your service. This makes it harder to impossible for new companies to enter those markets.
All that being said, I think this (Wikipedia Zero) will be a net-positive thing, and I hope they succeed. I do see that this type of thing could have worrying implications for net neutrality, but ultimately they're not the first site to broker "free access" deals with mobile carriers.