Back on topic, I'm glad they changed the name. Soylent always seemed like a funny joke they outgrew faster than they anticipated!
"Rosa Labs strives to create innovative nutritional products. Our first product is Soylent."
Doesn't seem like they are ditching the Soylent name for that particular product (I wonder what else they are working on?). For the record, I still like the name quite a bit. I've never understood why a reference to a sci-fi book got under anyones skin (pun not intended).
Because some people apparently can't make the distinction between a movie and reality. O_o
Personally I thought it was a funny, tongue-in-cheek name.