Interesting!
Looking at what I think is the right PG&E tariff for them [1], I can't quite figure out what it means. However, I found a helpful guide [2] that includes an actual hotel electrical bill.
Reading that, their summer difference is $0.07/kWh, so the box only could save them $3.50 a day on cheaper energy. There they are paying $13/kW for peak capacity, $8.58 for off-peak, and $2.99 for "partial peak", whatever that is.
So it sounds like being able to level peaks in your power consumption could be a big win. Even if you level it within peak, therefore saving nothing on a kWh basis, a little curve smoothing could pay big dividends.
The interesting question for me is how much this is incentive gaming versus solving a real problem for generators.
[1] http://www.pge.com/tariffs/tm2/pdf/ELEC_SCHEDS_A-10.pdf [2] https://sites.google.com/site/greenwrenco/san-francisco-bay-...