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Comment by minimaxir | Hacker News Reader

There's a big difference between a launch and a pivot/relaunch: http://techcrunch.com/2013/11/07/social-network-at-the-pool-... The title as-is implies that this is a completely new app.

Again, there needs to be a clear guideline for how to use Show HN in submissions: should it be used to showcase a cool project, or should it be used as a form of Hacker News-friendly SEO for veiled product announcements?

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I don't think there needs to be any official guideline about that. It's a community thing, and the community will vote based on whether it's interesting and whether the poster is known. I don't think those veiled SEO announcements get too many upvotes (unless said SEO black hats also commandeer an army of bots around here).

Personally, I've done a bunch of "Show HN" posts. A few of them did great (one went to #1 with over a hundred upvotes), while others only got one or two votes. That's how it should be, I guess.

Sorry if it wasn't more clear. This is a completely new product built from ground up, new backend, new servers, new user tables, entirely new front-end, new features and functionality. The only thing that remains is the brand and the ultimate goal to connect people offline. I figured "Show HN" made sense because it's something we just made and went live with for the first time less than 24 hours ago and I wanted to show it to the HN community.

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