Why the phone verification is required to claim a custom URL? Custom URL is a poor incentive to provide Google your phone number.
Seems odd that Google would risk turning me away from Plus simply because I cannot receive texts. Get over it Google, I'm not giving you my cell number. Find another way to verify my identity, I only use practically all of your services and have given you pretty much all of my personal information at one point over the last dozen years.
yeah, no thanks.