The word "theft" is unproductive, because as this case shows, it might be more descriptive to claim that copyright is theft, as society was deprived of value for no good reason at all. Nintendo won't make more and better games because this website does not exist. People won't enjoy a single nice thing. Copyright stole this value from everyone.
I don't think someone has much right to complain if they blatantly violate the law as it stands today and then get minimally called on it, though.
It's easy for a general to consider the optimal strategy for storming a fortified position. He's not going to be the cannon fodder who gets sent in first with little chance of survival.
Without proper Trademark law, it is impossible to build up a "trustful" relationship between a company and its customers. You are NOT allowed to copy another person's brand that they have spent many years and much money developing. Its just not fair.
I disagree. This can still be achieved with the right (non legal) infrastructure to protect your brand i.e. an official Twitter account or domain name that can be used to identify the "legitimate" products from a company. It would be a much better tradeoff to the current cannibalistic nature of our current trademark laws that cripple the development of truly wonderful games like Pokemon Generations [1] while they milk the brand to death by regurgitating the same game with new Pokemon year after year.
[1] http://www.indiedb.com/games/pokemon-generations/news/change...
Trademark law protects you from domain camping and false identities.
Trademark law requires you to provably build a brand from the ground up. Hire your own artists, hire your own creativity. Are you honestly telling me that you are so uncreative that you can't create your own brand? Don't recreate "Mario", create your own damn characters!
And that is how the world gets better: when you reward creativity. It is virtually impossible to recreate a character, a brand, or anything and actually violate trademark law if you actually built a brand from scratch.
the law says it is not,case closed.
Note, virtually all works are derivative works, except that now, we're only allowed to derive from stuff created at an arbitrary point when copyrights became perpetual.
If this mario game was allowed to benefit the many users it did -- would Nintendo lose their incentive to create new games? Would it make Mario not profitable to develop retroactively?
I think the answer to these questions is clear. As is the fact that society is deprived of a huge amount of value here.
I think the answer is obviously not. Therefore, depriving society of this value in order to incentivize Nintendo with higher profits is a bad deal.
In these situations in general it is best to think about extremes in both ends. At one extreme there is round corners on the phone - requires no effort at all to "research". Not allowing to duplicate such work is absurd to anyone who has common sense. On the other end - drug formulas. Requires many scientists' hours, expensive equipment and years of testing to come to market, but can be very easily taken apart and duplicated once it is done. It is clear that it would be unfair if he who researched this formula needs to compete with all the copycats who may only be investing in drug reverse-engineering and mass production. It's really hard to draw the line imo, more so to make a law that could not be abused somehow.
http://christianengstrom.wordpress.com/2011/03/09/an-alterna...
Maybe the point is that the copyright laws are wrong.
If the website is correct, and Mario debuted in 1983, it means he has been a character for 30 years now. Mario (the character/the game) is part of our collective culture.
If anything, the website was an expression of that.
I don't think anyone is arguing that Nintendo doesn't have the legal right to shut down the website. The question is should they have that right?