I love the boldness of the Tesla, I'm truly impressed by the PR skill of Mr Musk and his team. Let's hope they have enough data now to diagnose.
I love the boldness of the Tesla, I'm truly impressed by the PR skill of Mr Musk and his team. Let's hope they have enough data now to diagnose.
It's certainly a bold strategy, but perhaps a little risky. They must be confident it's not really a problem though, because if there was a real risk of fire in the car putting a release out like this could be problematic if, in the future, another car went up in flames and the driver did not escape uninjured.
Slightly unrelated - their PR team does alright, but they've had their fair share of mis-fires (if you'll excuse the pun). This is the same company that put together a libel suit against its critics that was so "gravely deficient" (the judge's words) it was thrown out of court (and a libel-friendly English court at that).
[1]:http://www.theguardian.com/media/2012/feb/23/top-gear-libel-...
Holding it wrong isn't an accident in the same way that hitting debris or dropping something is.