> Without proper Trademark law, it is impossible to build up a "trustful" relationship between a company and its customers.

I disagree. This can still be achieved with the right (non legal) infrastructure to protect your brand i.e. an official Twitter account or domain name that can be used to identify the "legitimate" products from a company. It would be a much better tradeoff to the current cannibalistic nature of our current trademark laws that cripple the development of truly wonderful games like Pokemon Generations [1] while they milk the brand to death by regurgitating the same game with new Pokemon year after year.

[1] http://www.indiedb.com/games/pokemon-generations/news/change...