It's that Kipling, according to many people, even in that times, effectively did imperialistic propaganda, even if he was aware that the reality didn't match the myth, didn't match in a sense which the article author wants to point out also concerning the WW I.
http://www.victorianweb.org/authors/kipling/rkimperialism.ht...
http://historymatters.gmu.edu/d/5478/
Thanks for the "Tommy" poem, it also shows something important.