Ask HN: What level of traffic do you need for ad sales?

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Anyone have any insight into the level of traffic your site needs before you can make decent money on advertising?

If you had a vertically focused site, say on video games http://www.quicksavegames.com, how many thousand visitors a month do you need to make $5000 on advertising? Is it 10k, 50k, 100k?

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depends on your definition of "decent money", as well as a lot of other factors.

the short answer, though, is however much traffic it takes for you to convince someone to pay you what you want.

Yeah I understand that. What I'm asking is if anyone has any experience with ad sales and could share their insight into it.

you'll very likely be able to find success at $1 CPM or an equivalent. depending on the site, you could bump that up pretty far, but its a good starting point to test the waters.

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